Parcelle Expands to Greenwich Village: Where Wine Culture Meets Refined Dining

Introduction: From Bottles to Bistro

When Parcelle first launched as an online wine delivery service, it was already ahead of the curve—bridging the gap between digital retail and sommelier-level expertise for a new generation of wine enthusiasts. That early pivot paid off, especially during a time when staying home became the norm and sipping something special felt like self-care.

From those virtual beginnings, Parcelle evolved into a physical wine bar in Dimes Square, blending community, culture, and curated selections. And now, the team is entering its most ambitious phase yet: the launch of Parcelle Greenwich Village, a fully realized restaurant where the wine program still shines, but the food is stepping into a starring role.

Founder Grant Reynolds, a renowned sommelier and hospitality visionary, is behind this expansion—pushing the boundaries of what a wine-forward dining experience can look like in New York City.

The Story Behind the Concept

Parcelle began with a simple but powerful premise: that wine should be approachable, enjoyable, and seamlessly integrated into modern life. Initially a digital platform offering delivery and expert curation, it quickly grew a loyal following thanks to its clean branding, thoughtful selection, and insider edge.

Opening the Dimes Square wine bar felt like a natural next step—a space where people could gather, taste, and talk about wine without pretense. It was casual but smart, designed more for conversation than lectures.

With Parcelle Greenwich Village, the brand is scaling that concept into something more immersive. No longer just a bar with snacks, this location puts food front and center, creating a place where serious dining meets a glass-first philosophy.

The new space aims to attract not only wine lovers but also diners seeking balance between culinary sophistication and relaxed ambiance.

A Founder’s Philosophy: Wine First, But Not Wine Only

Grant Reynolds has always viewed wine through a lifestyle lens. Trained as a sommelier and acclaimed for his intuitive palate, he’s less interested in encyclopedic knowledge than in curated experience.

At Parcelle, wine is never an afterthought—but neither is it an intimidating ritual. Reynolds believes in pairing wines that elevate meals, but he also champions the idea that joy should be the driving factor in wine choice.

This inclusive ethos carries into the Greenwich Village location, where the wine list spans classic European labels and rising stars in natural wine, but is always built to complement food, mood, and seasonality.

He’s also deeply committed to hospitality as a culture, not a service. Whether online, in a bar, or in a full-scale restaurant, Reynolds prioritizes warmth, welcome, and storytelling.

What Makes the Menu Special

While the wine selection remains the centerpiece, Parcelle Greenwich Village marks a significant shift toward a complete dining experience. The kitchen takes cues from the European bistro model—elegant, produce-forward, and seasonally aware.

Small Plates and Shared Moments

Expect beautifully composed starters like whipped ricotta with warm focaccia, or seasonal crudo drizzled with herb oil and citrus. The intent is sociability—plates that encourage sharing and conversation, enhanced by clever pairings.

Elegant Entrees, Bistro Staples

Main courses lean into French and Italian influences: think roasted chicken with jus and spring greens, handmade pastas, and perfectly grilled fish. There’s precision in the execution, but the flavors remain comforting and familiar.

Desserts and Cheese

True to form, the menu closes strong with artisanal cheeses, dark chocolate ganache, and simple yet thoughtful desserts that invite another glass.

Throughout the menu, the guiding principle is synergy—nothing overpowers, everything supports. This is not a tasting menu temple, but a space where wine and food coexist in delicious harmony.

The Atmosphere: Design for the Modern Epicurean

Parcelle’s Dimes Square location built its charm on intimacy and cool minimalism. Greenwich Village raises the design stakes with a slightly more upscale, yet still approachable, aesthetic.

Clean lines, soft lighting, and curated playlists set the mood. There’s a balance between rustic and polished, with earthy tones, wood accents, and a sense of urban chic. The layout encourages communal energy without sacrificing personal space, perfect for everything from dates to industry meetups.

The team has taken great care to ensure the vibe isn’t just "wine bar upgraded," but a distinct destination with its own identity—complete with an expanded kitchen, elegant service touches, and seating that encourages lingering.

Beyond the Glass: A Lifestyle Brand in the Making

What began as a wine delivery service is now evolving into a hospitality lifestyle brand. Reynolds and his team see Parcelle as more than a place to dine—it’s a platform for content, community, and education.

Pop-up events, private tastings, and collaborations with wineries and chefs are already in the works. There’s also talk of digital extensions—more editorial, perhaps even retail.

The Greenwich Village space will likely serve as a launchpad for future concepts, solidifying Parcelle as not just a wine destination, but a modern expression of food and beverage culture that blends commerce with connection.

Conclusion: Where Wine Culture and Dining Collide

With the opening of Parcelle Greenwich Village, Grant Reynolds and his team are redefining what it means to lead with wine in New York City’s dining landscape. It’s not about excess or exclusivity—it’s about building an experience that is rooted in taste, comfort, and connection.

This new space invites guests to slow down, savor every detail, and rediscover the magic of food and wine done right. Whether you’re a seasoned collector or someone who just wants a great glass with a better-than-expected dinner, Parcelle Greenwich Village welcomes you—with open arms, full plates, and bottles ready to pour.