Double the Delight: Heroes and Pearl Box Set a New Standard in Soho’s Culinary Scene

A New Chapter in Soho’s Culinary Evolution

Soho is no stranger to trendsetting dining destinations, but the latest entry to its gastronomic map is raising the bar—literally and figuratively. Opening its doors on October 21, Heroes and Pearl Box are two unique experiences housed under one roof, curated by an accomplished trio of hospitality innovators: restaurateur Ariel Arce, chef Aaron Lirette, and beverage expert Kenneth Crum. While each space stands alone in its identity and offerings, together they form a symphony of flavor, ambiance, and hospitality.

The Story Behind the Concept

Ariel Arce, often hailed as New York’s queen of champagne and experiential dining, has a history of turning imaginative ideas into unforgettable venues. Her past ventures, like Tokyo Record Bar and the dearly departed Niche Niche, have cultivated a devoted following. With Heroes and Pearl Box, she’s continuing that legacy—but this time, the concept expands on both culinary creativity and luxurious leisure.

At the heart of this two-part endeavor lies a desire to reimagine what a night out can look like. Heroes is the more casual of the two, presenting itself as a vibrant bar-restaurant hybrid where bold flavors and lively ambiance intersect. Pearl Box, in contrast, invites guests into a more refined setting—an elegant cocktail lounge centered on craft drinks and an indulgent caviar-forward menu.

A Chef’s Culinary Philosophy: From Seasonal to Singular

For chef Aaron Lirette, the driving force behind the Heroes menu, food is a personal expression of narrative and season. Known for his work in top-tier kitchens and his reverence for fresh, seasonal produce, Lirette approaches Heroes as an evolving story told through dishes that highlight simplicity, character, and regional roots.

The menu at Heroes doesn’t try to shock. Instead, it seeks to satisfy with honesty—expect thoughtfully composed plates where technique meets creativity. The offerings shift regularly to stay aligned with peak ingredients, and the vibe remains unpretentious, making Heroes an accessible yet elevated dining experience for all.

What Makes the Menu Special

Instead of adhering to a rigid cuisine type, Heroes borrows inspiration from a spectrum of cultures. You might find house-made pastas alongside seasonal vegetable dishes, or a beautifully seared protein that nods to French bistro classics. Each item is anchored in chef Lirette’s dedication to balance and flavor clarity.

Meanwhile, over at Pearl Box, luxury leads the charge. Kenneth Crum has built a beverage menu that’s as sophisticated as it is expressive. The cocktail program is laced with subtle nods to vintage glamour and modern mixology alike—think clarified martinis, delicately bitter aperitifs, and sparkling selections that celebrate Arce’s champagne roots.

The caviar menu here isn’t an afterthought; it’s the star. Whether spooned over blinis or served with inventive accoutrements, caviar at Pearl Box becomes approachable indulgence. The intention is to transform what’s typically seen as an exclusive treat into an exciting and accessible delicacy for the curious and the seasoned alike.

Designing Experiences, Not Just Meals

In a city crowded with eateries that blur together, Arce’s ventures have always been about more than what’s on the plate or in the glass. With Heroes and Pearl Box, the trio is crafting atmosphere-driven experiences that blend social energy with aesthetic pleasure.

The interior of Heroes pulses with color and motion—echoing the enthusiasm of its menu and clientele. Communal tables and a casual layout promote togetherness, conversation, and a sense of lively unpredictability. In contrast, Pearl Box is cocooned in elegance: soft lighting, plush seating, and accents that evoke the understated glamour of a bygone era.

Each room is an escape—designed not just for dining but for immersion.

The People Behind the Magic

This isn’t just a trio of names on a marquee. Ariel Arce brings a reputation for crafting deeply personal, immersive spaces. Chef Lirette’s resume combines fine-dining prowess with an instinct for soulful simplicity. Kenneth Crum, with his refined palate and creative edge, ensures every drink served adds a narrative layer to the guest experience.

Together, their vision transcends conventional restaurant playbooks. They’ve built something that feels both intimate and ambitious—designed for the local who wants a post-work martini, the out-of-towner seeking culinary adventure, or the food enthusiast tracking New York’s ever-evolving scene.

A Dual Destination for the Curious and Cultured

What makes Heroes and Pearl Box so compelling is their shared capacity to surprise. You may walk in expecting a trendy bar or a luxe lounge, but you’ll leave with a deeper impression—of hospitality done with passion, of cuisine that honors both comfort and craft, and of a night out that feels tailored just for you.

Whether you're there for a full meal, a cocktail and snack, or simply the vibes, these new Soho gems promise something memorable.

Conclusion: A Bold Leap into Soho’s Dining Future

As New York City’s culinary map continues to evolve, Heroes and Pearl Box mark a new destination worth circling. With their unique combination of creativity, comfort, and curated indulgence, Ariel Arce, Aaron Lirette, and Kenneth Crum aren’t just opening restaurants—they’re rewriting the script for how we experience food, drink, and the spaces that surround them.